Wednesday, April 8, 2009

Will Proton Be Successful In Competing Sedan?

It is probably known fact that Proton has entered into electric car market after seeing the tremendous response for the Tesla’a Sedan. But will be it a potential competitor for the Sedan? And will releasing the car much before Tesla - will help it lead the market? Or teaming up with a Malaysian-based Detroit Electric will help it enhance its pressure over Tesla?

All these questions aroused in my mind when Proton announced its release of an all-electric family car into the market. Proton has got into the market after a good amount of survey and research on the electric car market in the US. It says US electric car market is expected to be as big as 120,000 cars a year. It says the demand is similar with the Europe market too. It has analyzed to capture an initial market of 40,000 cars.

With this confidence, it projects to sell around 270,000 electric cars by 2013 in countries all around the world.

The price of the cars seems to be more tempting than that of Tesla’s. Proton cars were announced to range between US$23,000 to US$26,000 for the city range model and US$28,000 to US$33,000 for the extended range model. Tesla’s Model-S Sedan is priced at $57,400 ($49,900 after tax credits).